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Types of promotional business videos include…

• Informational videos that offer an insight into your company culture
• Videos that showcase a new product range or service
• Videos that celebrate a milestone or achievement
• Brand videos that help to tell your company’s story
• Videos that wish customers a happy Christmas or Easter
• Promotional videos for a future event
• Videos that review or reflect on the success of a past event
• Case studies or testimonial videos

A company’s promotional videos can be used in a range of places including:

• Social media sites
• Website landing pages
• Marketing emails
• Presentations to everyone from potential investors to stakeholders

Professional Video Packages

Today, promotional video packages are budget-friendly and can include everything from cast selection and location scouting to storyboarding and expert post-production.

What’s more, video production companies can offer services that are not as easy to carry out at home, such as animation and the production of films that combine animation with real-life footage.

Animation can be particularly effective when you’re trying to bring an abstract concept to life or when you want to inject a little bit of colour – both literally and metaphorically – into a potentially difficult topic. If your video is about a complex topic, animation helps break material down into more digestible chunks, resulting in more information retention.

Higher brand awareness with a powerful logo stinger

Many experts say that dynamic images, as well as video content, are comprehended better than static which means they are easy to remember. A powerful animated logo connects with potential clients and draws their attention effectively. Some animations can last up to 10 seconds which increases chances of memorizing compared to a short glance at the static image.

Pleasant first impression

The first impression has a great impact on how people see a product. It takes only a few seconds for us to decide whether we like something or not. Since a promotional video is one of the first representative of a brand it needs to make a nice first impression on potential clients. An original promotional video is a good way to surprise people and increase the chances that they will remember your brand. Positive first impression helps to attract users’ interest.

Evoked emotions

People like fresh and unusual ideas and an evocatively filmed promotional is a good way to surprise them. An effective logo animation enriched with live-action can become a trigger for excitement, joy, and intrigue. Aerial, action, underwater, tranquil sequences and b-roll can bring some positive emotions to the target audience, there are great chances that they will remember a brand and associate it with something pleasant.

The thumbnail

Choosing the right opening shot for your video can be crucial to getting it viewed.

The thumbnails that generate the most clicks tend to be ones that include people. Snaps of real people at the forefront of your video will add a more personable and relatable trait to your promotional video, converting more visitors into viewers.

Finally…

Promotional videos don’t have to be blockbusters. They can be made at any budget, no matter how big or small. As long as you nail the basics, you’ll ensure maximum effectiveness and engagement with your target audience.

We can make video work for you, not the other way around.