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Animated logo is a popular asset of marketing and brand identity. Motion designers turn static logos into something new and unique. Today many brands continue sharing the animated version of the logos with the world.

What’s an animated logo?

A logo is like a heart of a brand identity. It presents a personality of a company or a product and plays a significant role in a branding strategy. A powerful logo can set the connection with the target audience as well as tell the story of a brand. If graphic designers do their job right, a logo establishes an effective brand image which serves as the foundation of a successful marketing strategy.

The age of only print-focused and static graphic design has passed. Modern technology opens great opportunities and professionals need to take an advantage of it. To bring a fresh breath into logo, design experts decided to add some motion.

The level of animation can vary from simple moves to the complete short video presentation. A company and designers agree which kind of animation to choose and how long it will be according to business goals as well as the type of personality they want to demonstrate to the clients.

Today the tools helping to create animated graphics are in open access. Even more, they are clear enough to use so graphic designers often create animation on their own. However, in case a brand needs a complex video, it may be good to approach the specialists of the motion design sphere.

Why does a brand need an animated logo?

As soon as the trend of the logo animation took its place, many big and small companies got in touch with designers. But why is it getting popular so fast?

An animated logo is a modern and dynamic way to present a brand. It can show a company character and transfer a certain message attracting clients. Moreover, it is a good way to stand out from competitors since an animated logo guarantees originality. Let’s see the list of benefits which an animated logo brings to a brand.

An original image

It’s not a secret that some brands have similar logos and even more, sometimes they can be competitors. It may happen not on purpose but just because brands are forced to apply some recognition elements in a logo which would give a hint about their services.

To bring a uniqueness to a logo, designers can add some motion. An animated logo allows the imagination go out of control. Original graphics combined with different visual effects create a unique way to perceive the logo.

Higher brand awareness

Many experts say that dynamic images, as well as video content, are comprehended better than static which means they are easy to remember. A powerful animated logo connects with potential clients and draws their attention effectively. Some animations can last up to 10 seconds which increases chances of memorizing compared to a short glance at the static image.

Pleasant first impression

The first impression has a great impact on how people see a product. It takes only a few seconds for us to decide whether we like something or not. Since a logo is the first representative of a brand it needs to make a nice first impression on potential clients. An original animated logo is a good way to surprise people and increase the chances that they will remember your brand. Positive first impression helps to attract users’ interest.

Evoked emotions

People like fresh and unusual ideas and an animated logo is a good way to surprise them. An effective logo animation can become a trigger for excitement, joy, and intrigue. If a logo can bring some positive emotions to the target audience, there are great chances that they will remember a brand and associate it with something pleasant.