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By creating a branded holiday video for your business, you can:

• Connect with your customers without being “salesy.” Generally, people are more open towards holiday greetings from companies because they don’t have a sales intent.
• Launch your video marketing strategy. If you haven’t implemented video into your marketing strategy yet, it can be difficult to find an appropriate topic for your first campaign. The holidays are widely celebrated and are a good excuse to create your first “top of funnel” video.
• Put a face to the company. Your customers and partners love when they know who they’re working with. Videos can show them who is behind the curtains, make your brand more relatable, and evoke trust with your customers.
• Boost your PR. A single memorable holiday video can make a lasting impression, be shared across the internet, and even go viral.
• Build employee morale. Creating an internal holiday video can remind your team of your business’ achievements and their contributions, making them feel more valued as a team member and proud to work for you. As a team building exercise and to spread the holiday spirit, you can even encourage employees to take part in producing the video themselves.